Evolution of Beauty: an Exhibition of BMW Coupes and Convertibles

December 11, 2012 at 04:18

Drivers like the most two models of the cars – first it is the convertible, second is the coupe. There may be some arguments, that off-roaders are the third category, but the BMW company due to the marketing research puts very little attention on the fact, that European roads simply dismiss off-roaders from the category. Therefore, we are going to talk about the cabrios and coupes of the BMW company.

Evolution of Beauty BMW exhibition

Image of the cars from Evolution of Beauty BMW exhibition

October 28, 2011 in the BMW Museum, situated in Munich Germany, there was opened a grand exhibition, which was called one of the biggest of the ending year. And it was not without the reason – two major lines of the production cars from BMW were exhibited for all the willing people to see. The exhibition hosted many famous people in the business world and also from the celebrities. The exhibition was built on the history of the range coupe and convertible BMW and got an extravagant name «The evolution of beauty» (The Line of Beauty – direct translation from German).

old BMW car Evolution of Beauty BMW exhibition

Image of the old BMW car from Evolution of Beauty BMW exhibition

The attention of fans of the brand took 14 unique exhibits reflecting the development of the brand from 1937 to 2011, and the documents archives of BMW Group, including the development of the group and the first sketches of models.

categoryCategories: Auto Shows